Digital Start-ups Offer Concrete Solutions to Fashion Industry

Jaime E. Love

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In a moment defined by uncertainty, the search for innovative, efficient solutions seems to become more urgent than ever for fashion and luxury brands that want to safeguard and even grow their businesses during the global economic downturn caused by the coronavirus.

When it comes to finding practical solutions to problems, digital start-ups are increasingly appearing to be the right partners to help established, in many cases very traditional, companies  navigate the future.

“In this period, I’ve really seen that brands are actively looking for digital solutions, which a few months ago would have found many difficulties to be considered by the market,” said Giusy Cannone, chief executive officer of Fashion Technology Accelerator. “Companies have finally understood the potential of digital solutions, which have become a priority. Before the crisis, the problem was not technological, but cultural.”

“The digital transformation of Italian

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