/ By Sandy
There’s nothing too advanced that we did not know about since the beginning of digital marketing. Spammy tactics were never supposed to work in the long run. Though, they’ve been used and over-used over time for short-term goals and brought back significant changes in search engines’ algorithms and different ways of suppressing these spam-like actions today.
So what should be your next focus in 2023? Ethical link-building (take it with a pinch of salt!) where your backlinks come by seemingly naturally and provide backup info on the subject. Oh yes, these need to come from somewhat reputable and genuine sites and places.
No link farms, no private blog networks (PBNs) and other black hat tactics.
Content marketing will still be a relevant strategy to use for getting those quality backlinks as it has been in the past. Creating original, well-researched and comprehensive content that is interesting and useful to your target audience will help you get those high-quality backlinks.
Social media platforms will also continue to be a great way to get your content in front of potential customers and followers. By using social media effectively, you can increase your reach and get your content seen by more people, which can lead to more backlinks.
Paying agencies to build a handful of links to your pages – How likely are they to provide quality over quantity? Well, it’s a matter of time and wisdom and how well these agencies will handle their actions and choices.
What are the “2023 High Authority Backlinks”?
High authority backlinks are links from websites that are considered to be experts or authorities in their field.
These websites have high levels of trust and authority with search engines, which means that their links carry more weight. Links from these websites, if done correctly, can help your website rank higher in search engine results pages (SERPs).
There are a number of ways to get high-authority backlinks. The tactics for the year 2023 will definitely stay pretty much the same.
One is to guest post on high-quality websites in your industry. This gives you the opportunity to showcase your expertise and build relationships with other thought leaders in your field.
Another way to get high authority backlinks is to create helpful, informative content that people will want to link to. This could include blog posts, infographics, or video tutorials. Forget about huge pieces of content that satisfy the 1500+ words scheme, that’s past.
Nobody will penalize you for long form but Google looks for one thing when looking at your page – It searches for the point and how you got that point across. Again, we have the ratio of quality over quantity vastly improved and that seems to be the future.
Most importantly, if you create content that is truly valuable, other websites will be more likely to link to it!
Building great content and high authority backlinks can be a time-consuming process, but it’s worth the effort. These links can help increase your website’s visibility and traffic in 2023, which can lead to more customers and sales.
Why Quality Matters More?
Link building has come a long way since the early days of SEO, when all that was needed to rank highly was a large number of backlinks.
These days, Google and other major search engines place much more importance on the quality of links, rather than the quantity.
As we said, we’ve helped them learn how to recognize shady actions, tactics and strategies by applying them in our digital marketing efforts.
Machine learning has gone a long way since the internet started, and the algorithms are sophisticated programs which enable the AI core to continuously learn from our own mistakes. This basically, keeps them (almost?) ahead of the time which leaves us no other choice but to do things correctly if we want our businesses to hold up with the search engines.
Let’s get back to the quality of a backlink. There are a number of factors that contribute to this, such as the relevancy of the linking website, the authority of the website, and whether or not the link is surrounded by other high-quality links. So, if you’re looking to build links that will actually improve your website’s ranking, it’s important to focus on quality over quantity.
There are a number of ways to ensure that the links you’re building are of high quality. One way is to only build links from relevant websites.
For example, if your website is about dog training, then you should only build links from websites that are also about dog training or related topics.
Another way to ensure link quality is to focus on building links from high-authority websites. Authority is determined by a number of factors, such as age, popularity, and the number of inbound links. The more authoritative a website is, the more weight its links will carry.
You can also improve link quality by surrounding your links with other high-quality links. This is known as link sculpting, and it’s a great way to make sure that your links stand out from the rest. Keep your backlinks in a good company along with other quality backlinks!
By focusing on quality over quantity, you can ensure that the links you’re building are actually helping to improve your website’s search engine rankings. So, if you’re serious about link building, make sure to focus on quality over quantity.
Digital Marketing Through History
Digital marketing has come a long way since its humble beginnings in the early days of the internet. In fact, it has only been in the last few years that digital marketing has really started to take off. Here is a brief history of digital marketing and how it has evolved over the years.
The early days of digital marketing were focused on email marketing. This was a relatively new way to reach people and it was very effective. However, it was also very spammy and people quickly became tired of receiving emails from companies that they had no interest in.
As the internet grew, so did the potential for digital marketing. Companies started to realize that they could reach a much wider audience if they used the internet to market their products and services.
This led to the development of search engine optimization (SEO) and pay per click (PPC) advertising.
These two methods of digital marketing allowed companies to target specific keywords and phrases that people were searching for. This made it much easier for them to reach their target audience and increased their chances of making a sale.
Today, digital marketing has evolved even further. Social media has become one of the most powerful tools for companies to reach their target audience. By creating a strong social media presence, companies can connect with their customers on a personal level and build relationships that last.
Digital marketing is constantly changing and evolving. As new technologies and platforms emerge, companies will need to adapt their strategies to stay ahead of the curve. However, one thing is for sure: digital marketing is here to stay and it is only going to get bigger and better in the years to come.