Ingka & H&M open first Atelier100 retail space


House &AMP Diy

2 June, 2022 | by The Retail Bulletin

Swedish retail giants Ingka Group and H&M have teamed up to open the initially Atelier100 room with the goal of showcasing London-dependent creatives and designers.

Located at Livat Hammersmith, the new retailer will just take a a lot more sustainable and ‘hyper-local’ strategy to retail.

After launching in April, the Atelier100 initiative issued an open up simply call to creatives, makers and makers dwelling within just 100km of central London, and asked them to share their impressive merchandise concepts.

The initially twenty have now been picked out and are in the procedure of bringing their solutions to lifestyle through Atelier100 funding and its mentorship programme. The area will start out marketing the new merchandise in Oct, but in the meantime, will present a range of goods developed and produced by London-based creatives.

The keep functions an impressive layout that demonstrates the project’s hyper-community philosophy.

Speaking at the start of the store, Marcus Engman, chief inventive officer at Ingka Team, the premier IKEA franchisee, stated: “It is a very pleased moment to see the first Atelier100 open up its doors. Each and every portion of the room has a story, from the regionally-sourced solutions on the cabinets to the recycled materials utilised to make the space by itself. It will be ever-evolving and I am excited to see how the creatives on the programme make Atelier100 their very own appear autumn.”

The store tends to make use of recycled products from Topshop’s former flagship Oxford Street space, which was acquired by IKEA in Oct 2021.

Camilla Henriksson, worldwide brand name manager at H&M, included: “This is just the beginning of the journey for Atelier100, we appear ahead to looking at the affect this pilot has on the London design and style local community.”

Designed with multi-performance in head, the place will also host workshops, talks and situations.

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