Mountain bike apparel startup debuts sustainable clothing range

Mountain bike apparel startup debuts sustainable clothing range


Mountain bike attire startup, Norman, has unveiled its initial vary of sustainable and ethically-developed outfits that brings together “support and utility with a present day minimalist aesthetic”.

Co-founders Jacinta and Charlie Timmins said they launched the label immediately after determining a hole in the market for ethically generated, tough mountain bike garments that can make its wearers truly feel cozy on and off the bike.

The range incorporates tech tees, shorts, and extensive sleeve jerseys that are domestically hand-made, employing ethically sourced fabrics such as a higher-operate poly-nylon blend built from recycled ocean plastic.

“It was a no-brainer to use completely sustainable and ethically manufactured supplies and community makers,” described Jacinta. “We’ve come up with substantial-top quality, environmentally pleasant, complex using equipment that you can have on riding and then to the pub.” 

Aside from employing eco-friendly fabrics as material for its clothing, the model also delivers restore expert services on all its solutions to assistance reduce industrial waste and advertise mindful intake.

“Norman was started on the theory that operate, model and environmental consciousness never have to be mutually exclusive. We required to bring riders the solution an prospect to purchase equipment that was both equally technically effective and, most importantly, inexperienced,” extra Jacinta.

As part of its commitment to sustainability, the business also teamed up with Retain it Neat, a Snowy Mountains-based mostly non-profit organisation that operates to offset carbon emissions via community tree planting. 

Norman’s sustainable bicycle clothing selection is offered at SRP involving $89.95 and $139.95 online.



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