Farfetch Pairs British Designers With Top Influencers for China

Jaime E. Love 1 month ago

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LONDON — For the inaugural London Fashion Week free-for-all digital showcase, running from June 12 to 14, Farfetch is teaming British fashion designers Roksanda Ilinčić, Erdem Moralıoğlu, Charles Jeffrey and 16 Arlington’s Marco Capaldo and Kikka Cavenati with top Chinese fashion influencers Fil Xiaobai, Anny Fan, Dipsy and Sunnie, respectively, to create a series of films. The four influencers boast a combined following of 22.6 million on Weibo.

Judy Liu, managing director at Farfetch China, touted the collaboration as a “great opportunity to show their latest design to Chinese consumers and also increase their brand awareness in the region,” amid COVID-19 disruption.

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“Our consumers in China are young and sophisticated in terms of their choice of fashion. British designers are some of the best performing brands for Farfetch in China. I personally love Roksanda, Erdem and Christopher Kane. Their

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Fashion’s Big Lifestyle Push

Jaime E. Love 1 month ago

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LONDON — Fashion has always flirted with homeware, but COVID-19, an accelerator for many industry trends, has pushed the category to new heights.

Lockdown has forced some fashion diehards to swap their outfit-of-the-day photos for interior-of-the-day ones, filling their homes with fantastical tablescapes, Gucci pillows and Anissa Kermiche’s tongue-in-cheek Body Language vases.

“People used to only think about how to dress to impress, but they now need to dress their homes, which became accessible to many more virtual eyes. That has undeniably helped [build] our brand awareness on Instagram: Everyone was posting their favorite item and a community was born, without the need to run a marketing campaign,” said Anissa Kermiche, whose ceramics, shaped to resemble women’s body parts. have become one of Instagram’s latest sensations.

According to Isabelle Dubern-Mallevays, the former creative director of Dior Maison and cofounder of luxury design platform

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Why Pitti Uomo Has Canceled Its Show + What This Could Mean for September Fashion Weeks

Jaime E. Love 1 month ago

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In April, Pitti Immagine announced that it was postponing the June edition of its Pitti Uomo men’s trade show to the start of September.

However, on Thursday, its board of directors revealed that it will not hold an event until 2021. Pitti Uomo traditionally takes place in January and June in the Italian city of Florence, just prior to Milan Men’s Fashion Week.

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This decision was determined by two main factors, Pitti said in a statement. It referred to “insufficient number of confirmations of attendance” as well as the “ongoing state of difficulty” regarding the companies who might normally participate.

This lack of sufficient confirmations, said Claudio Marenzi, president of Pitti Immagine, was an inevitable result of uncertainty regarding quarantine and travel restrictions imposed by various countries.

He added that a “prolonged absence of any certainties regarding non-repayable government

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Digital Start-ups Offer Concrete Solutions to Fashion Industry

Jaime E. Love 1 month ago

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In a moment defined by uncertainty, the search for innovative, efficient solutions seems to become more urgent than ever for fashion and luxury brands that want to safeguard and even grow their businesses during the global economic downturn caused by the coronavirus.

When it comes to finding practical solutions to problems, digital start-ups are increasingly appearing to be the right partners to help established, in many cases very traditional, companies  navigate the future.

“In this period, I’ve really seen that brands are actively looking for digital solutions, which a few months ago would have found many difficulties to be considered by the market,” said Giusy Cannone, chief executive officer of Fashion Technology Accelerator. “Companies have finally understood the potential of digital solutions, which have become a priority. Before the crisis, the problem was not technological, but cultural.”

“The digital transformation of Italian

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