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Dive Temporary:
- DSW’s mother or father, Designer Makes, has acquired the Sneakers.com domain, generating the organization the 2nd (known) acquirer of the domain in significantly less than two a long time right after Walmart offered it in 2020.
- A Designer Brand names spokesperson claimed in an emailed statement that the firm obtained the web site and intellectual house property for an undisclosed price tag as a “crucial strategic retail domain.”
- A message on the Footwear.com site tells website visitors that “now we’re a section of dsw.com” with a backlink to DSW’s e-commerce store. Footwear Information beforehand documented on the Shoes.com acquisition.
Dive Insight:
The Footwear.com name has had a very long and tangled background. Founded in 1999, Footwear.com was obtained by Brown Shoe Co (which went on to develop into footwear wholesaler and retailer Caleres) in 2000.
In 2014, Brown Shoe Co. sold the e-commerce web site to Canadian e-commerce organization ShoeMe. Less than Brown Shoe, profits at Sneakers.com had been declining for decades in advance of the sale.
Footwear.com went bankrupt in 2017. Later on that 12 months, Walmart picked up the Sneakers.com domain identify and IP assets for $9 million, sending the targeted traffic to its ShoeBuy e-commerce keep, which Walmart acquired in 2017 by its now-defunct Jet subsidiary. (DSW picked up Shoe.com’s ShoeMe.ca area in the bankruptcy aftermath, according to trade media stories at the time.)
As Walmart revamped and repositioned its electronic company, the retail huge bought off Shoes.com for an undisclosed total to non-public fairness firm CriticalPoint Cash, which at the time owned footwear retailer JackRabbit.
Final January, CriticalPoint declared that Shoes.com was formally element of its Jogging Specialty Group, which also owned other companies like JackRabbit. The business stated at the time that the combination of Sneakers.com and JackRabbit would develop a “market-primary, omni-channel specialty footwear platform with a wide array of branded footwear.” Previous year, CriticalPoint marketed JackRabbit to working keep franchisor Fleet Feet.
And now Footwear.com resides below Designer Makes and its DSW small business, in which the corporation has centered on e-commerce advancement. In March, CEO Roger Rawlins informed analysts that demand from customers for DSW’s electronic business hit $1 billion for the 1st time.
“The higher-targeted visitors Footwear.com domain furthers Designer Brands’ prolonged-assortment technique to broaden its footprint digitally and strategically place and distribute Designer Brands’ Owned Manufacturers as perfectly as shoes from best Nationwide Model partners,” the Designer Manufacturers spokesperson explained.
No running belongings ended up section of the deal for Shoes.com. Designer Brand names did not name the vendor of the IP and domain name.
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