Timex Todd Snyder: The Duo’s Latest Watch Is a Tribute to the Designer’s Famed NYC Storefront


235 W Broadway occupies a distinctive put in the hearts of common menswear appreciators. In the late aughts, it was the crown jewel of J.Crew’s empire of Ludlow Satisfies, chambray shirts, and Red Wing boots, and a veritable mecca for the guys who coveted them. The former place of a extensive-absent TriBeCa liquor store, its first neon indicator and light gilt lettering made available the fantastic backdrop to the brand’s fresh new consider on Americana. Amid the vital gamers dependable for turning the Liquor Retail outlet into a trend landmark, and by extension, making J.Crew the coolest mall brand name on the earth? Todd Snyder. (Indeed, that Todd Snyder.) So a handful of a long time in the past, when the space came up for lease, the designer jumped at the chance to bring the Liquor Keep back to lifetime as soon as again.

Now, The Liquor Store is 1 of Snyder’s two NYC boutiques—and it stays a vacation spot for anybody in New York seeking to invest in into his in depth eyesight of American sportswear. As of this morning, it is also the position you’ll uncover Snyder’s most current collaboration with Timex, an current variation of the Marlin devoted to Snyder’s favored slice of lessen Manhattan genuine estate.

In its combine of mid-century specifics, present day proportions, and every day wearability, The Timex Liquor Store Immediately after Darkish is textbook Todd Snyder. It’s also, the designer claims, influenced by the Liquor Retail store itself—or extra specially, the clients who frequented it in its Mad Adult males-era heyday. It is not really hard to image its gold numbers and black dial gracing the wrist of a brilliant-eyed young advert exec headed to a career interview—or the regional watering hole for a 3-martini lunch. 

Watches from the ‘60s are likely to be lesser than most of today’s—34mm conditions have been the norm back again then—but the Liquor Store Immediately after Dim bumps the dimensions up to 38mm for a extra modern-day glance. Completed off with a grey textile-and-leather strap (a sly nod to the ubiquitous grey flannel fit, most likely?) and a Japanese computerized motion, it slots in neatly along with Snyder’s collection of re-imagined classics. Far more than that, however, it is a deserving tribute to a piece of NYC vogue history. At a hair above 250 bucks, what more can you talk to for?

Todd Snyder x Timex “Liquor Retail outlet After Dark” look at

You can practically scent the 1st version, leather-sure books and unusual whiskey. —Gerald Ortiz


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