West Coast meets Winston: LA native opens Fancy Groceries | Business


Max Dubinsky has built it his mission to build a concealed gem in Winston-Salem’s West Finish by bringing the West Coastline to the East Coastline. 

The former movie editor, and his spouse, relocated from Los Angeles 4 many years back but skipped the retail wide range the City of Angels had to supply. The few had hardly ever read of Winston-Salem in advance of but was determined to obtain their footing in their new city. 

“I started wanting for new operate below. I went to an job interview and asked the guy who interviewed me what Winston wanted but did not have? His fast response was a men’s outfits retail store,” Dubinsky explained.    

Though seeking out a men’s garments keep, he stumbled on a indication in West Finish Winston-Salem that read: Extravagant Groceries and garments just for him. The empty keep gave Dubinsky the notion to open his own Fancy Groceries. 

“After some analysis, I identified out a staple and fancy grocery was a detail that existed all across The usa back in the early 1900s,” Dubinsky reported. “Winston-Salem would like to be a main player in opposition to these other massive towns, and they have been escalating about the past number of several years, but a retail scene is lacking.” 


Extravagant Groceries, compared with other retail retailers, cautiously chooses their products to do away with unneeded things and concentration on brands that promote slow manner. “I brought in a lot of apparel that I missed from the west coastline and other independent firms from all more than the United States. Almost everything in the shop I stand by or have worn,” he reported. “All the manufacturers in the shop are American-built and are created of organic cotton, hemp, and recycled product. I want to give people things that are going to previous yrs, not just a season.”   

The shop has manufacturers from Taylor Sew, a sustainable garments line out of San Francisco, California Green Cove Collective Socks, wool socks sewn in North Carolina and created in Virginia and hand-poured candles with reusable glass and paper tops designed by a crew in Harrisburg, Virginia.  

Beginning out as a tiny pop-up shop, Fancy Groceries settled into a everlasting dwelling in 2020. 

“The Ardmore Barbershop experienced fallen less than new possession and provided a huge-open up room inviting me to open up a compact store within the barbershop to cohabit. If you go to large metropolitan areas, there are a whole lot of combine-made use of areas like this,” Dubinsky said. “When the pandemic hit that exact same yr, I closed the keep fully for a yr. At that point, I experienced very little religion in opening up.”

A yr later, subsequent the release of vaccines and eased limitations, Dubinsky revisited the believed of Fancy Groceries and determined it was required. 

“I was lucky plenty of to be in a location with an now proven group, so though folks are waiting around for their haircuts they can store all-around, but it is open for absolutely everyone to appear in, hold out, and look through all over.”

Extravagant Groceries prides itself on its neighborhood-dependent retail, inviting other sellers in and all over the city for social Sundays. His mission was to join with the neighborhood, and the Sunday sector did that.


“This yr, I partnered up with the barbershop to host an open sector two Sundays a thirty day period during the slow season and just about every Sunday all through the summertime. We have a mobile coffee shop brought by a assortment of regional espresso outlets in the location, cocktail carts and bottles for sale from our neighbors at Stella Brew, minimal apparel suppliers, and a farmers sector from Let It Grow produce, which resources all community produce from in and all around Winston. To top it all off, we always have a food truck and are living audio. It is like a 4-hour block celebration.” 

The up coming industry will be on Sunday, April 3, 2022.  

Fancy Groceries is open Wednesday via Friday in between the several hours of noon-5 p.m., and Saturday by way of Sunday from noon to 4 p.m. 

For additional details and updates, adhere to them on Instagram at @fancygroceries or indication up for their e-newsletter.

Naima Mentioned is a 23-12 months-previous UNCG theatre graduate and host of Heeere’sNeeNee Horror Movie Podcast.


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