A Skincare Brand That Keeps Ingredients in Their Peak Potency


I’ve been mindful of skincare items shedding efficiency when uncovered to our day-to-day natural environment. Just that I by no means believed it would be doable to really have skincare we can activate by ourselves, with out permitting air, light, and heat degrade formulation — and to be all so easy (and fancy!).

But Liz Whitman manufactured it attainable as a result of Exponent, the very first self-activated skincare line that values more what products and solutions are comprehensive of than what they are free of. After analyzing a bunch of major-marketing skincare products and solutions in a lab facility, it turned out that about 40% of lively substances (like vitamin C and retinol) degraded just after eight weeks of daily use, and natural products and solutions even quicker than that.

Which is what produced Liz imagine we’re generally making use of noneffective skincare items, or as she promises, “our anti-ageing products and solutions have an getting older problem.”

What would make Exponent Beauty stand out?

Over all the things, Exponent merchandise let you to activate your skincare correct right before smearing it on, so you really do not waste any gain. They’ve received four energetic powders you can use to infuse your pores and skin with either CoQ10, vitamin C, probiotics, or environmentally friendly tea additionally resveratrol. All these powders can be interchangeably employed with the Quadruple Hyaluronic Acid Hydrator (aka fusions several molecular weights of hyaluronic acid for instant and prolonged-term gains). Feeling bewildered? Listed here is how it is effective:

The patented packaging procedure is composed of two chambers: a person for the powder referred to as the Self-Activator Method, which enables you to dispense a precise dose of powder, and a further a person for the Quadruple Hyaluronic Acid Hydrator, which mixes with the powder to produce a scientific-quality gel-product serum. P.S.: They’re housed in a tremendous adorable packaging that you’d want to share on your Insta feed!

So, this is how you do it: thrust and twist the energetic chamber to dispense powder into the vase beneath, press the bottle to dispense liquid, mix until the formula transforms into serum, and layer on the pores and skin for very best-in-course benefits. And it only requires 10 seconds. Yep, the notion was born from the esthetician practice of mixing and activating substances at the moment to preserve the actives and preserve them in their peak efficiency. Just that with Exponent, you can do it at household, each individual working day, and each night time. 

The great information carries on. The Exponent skincare line takes advantage of attempted-and-real ingredients and skips a long checklist of factors that have been associated with a probable possibility of irritations, this kind of as aluminum, parabens, artificial fragrances, sulfates, and talc, to title a several. Rather, all formulation emphasis entirely on science-backed components to provide superior-general performance advantages that virtually renovate the skin, like retinol, vitamin C, hyaluronic acid, peptides, AHAs, squalane, niacinamide, CoQ10, salicylic acid, and resveratrol. In other terms, the MVPs of skincare.

Interestingly, acknowledging that vitamin C is 1 of the most vulnerable skincare elements, Exponent produced a vitamin C exam kit that permits you to test how a lot energetic vitamin C your goods actually incorporate. 

It is a sustainable brand

Exponent is a model with principles. Starting off from the notion that we have to be the transform we seek in the world, its Self Activator Technique is refillable. Also, the Lively Powder Refills and Quadruple Hyaluronic Acid Hydrator Refills come in glass jars and aluminum caps, infinitely recyclable supplies. And if it wasn’t ample, Exponent is a Licensed B-Corp model, that means it meets the highest social and environmental functionality specifications, using its determination to the world significantly. Moreover, it’s cruelty-totally free!

The takeaway

I think that by building the first-of-its-kind anti-degradation method, Exponent provides a new viewpoint to skincare, which till now, no one even assumed about. Liz Whitman’s curiosity has led her to assess the degradation of skincare components, and after a a few-12 months journey, she elevated the normal of successful skincare. Check out the items asap and get prepared to turn out to be obsessed with their miraculous effects. 


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