Coopers shares new look – Retail World Magazine


Unbiased loved ones-owned brewery Coopers has unveiled a manufacturer-new appear for its portfolio of ales and stouts.

This is the very first important update to Coopers’ core packaging in 20 years, and follows the brand’s new masterbrand positioning, Without end Primary, unveiled final year.

Coopers National Marketing and advertising Manager Kate Dowd suggests study indicated sturdy recognition and likeability for the new packaging structure.

“The new structure has been carefully created with the aim of retaining our manufacturer loyalists while also recruiting new drinkers to the Coopers model,” she suggests.

“The refresh provides in general consistency to the Coopers ale selection and has been designed to stand out on cabinets, building it much easier for our supporters to place their favourite brew.

“Coopers is psyched to share our new look and we know that drinkers will carry on to enjoy the fantastic Coopers flavor they know and like.”

In addition to design and style alterations, the 750ml Coopers longneck array will also be packaged in an “improved” bottle designed to minimise excess weight.

There will be no variations to the Coopers lager products, which includes Dry and High quality Gentle.

Goods that includes the new packaging and current faucet badges will commence rolling out into liquor retailers and licenced premises throughout the state from up coming month.

Design and style agency Cowan was engaged to provide Coopers’ new look.


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