EP362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer


What if you could expand your Instagram next from 2,500 to 26,000 followers in six months all from the comfort and ease of your personal couch? 

I know it sounds also excellent to be genuine, but which is what a single of our Momentum learners, Claire Mannheimer, did. 

Her model, Adorn to Rise, blew up on Instagram using what we like to contact a “lazy Reels tactic.”

It’s nicely recognized that the Instagram algorithm is closely favoring Reels content material, earning it one of the very best means to get exposure for your biz on social media.

But a lot of designers are intimidated by the notion of posting typical video articles on line, simply because they assume it has to be a annoying, time-consuming course of action.

I listen to a lot of individuals getting definitely resistant to receiving on the Reels teach,” Claire states, “and it truly is like, I just lay on my couch… and I am going to make a dozen reels that way.”

So if you think that escalating your Instagram adhering to with Reels is tough, and you are tired of the social media grind, this episode will give you some hope.

Let’s dive into Claire’s “lazy” Reels approach that helps make the process fun, soothing, and successful.

Down load the exhibit notes right here

The Magic formula to Each day Reels: B-Roll

If you haven’t heard the term “B-roll” before, it’s in essence just generic footage that can be made use of in a good deal of various ways.

Claire documents B-roll all during her day as a jewellery designer. 

She stocks up on behind-the-scenes footage of her innovative system, so that by the time she sits down to make Reels, she has a great deal of quite footage to select from.

By documenting her perform, it’s easy to make a Reel displaying off a new piece of jewelry from commence to finish.

With resourceful enterprises, every thing you are undertaking is inherently interesting to individuals.” She told me, “Primarily if you might be earning one thing by hand. Persons want to see that.

You might be thoroughly applied to earning jewellery, but a ton of individuals don’t know nearly anything about the approach. It is the best possibility to give your consumers a peek driving the curtain and deliver constant Reels content.

Creating Reels Should Be Soothing

For Claire, making Reels is a time of relaxation.

So a lot of tiny business proprietors get caught imagining of material as a grind, but what if you looked at it as a time to chill?

When I require a split from the studio, I go by means of the B-roll that I have shot all week, I am going to throw jointly some clips that look fantastic together or tell an fascinating visual tale,” Claire describes, “I am going to pull some audio that I have saved that is on-brand name and helps make sense with my messaging…and what I’m all about.” 

By being “lazy,” she’s in a position to batch plenty of content at one time. Then, she doesn’t have to think about it for the rest of the week.

Whether it is lounging on the sofa, waiting around to choose up your young children from school, or even chilling in the rest room, your social media tactic really should suit into your life-style.

Communicate to Your Followers like You are Face-to-Face

Claire’s genius Reels written content isn’t the only motive she was capable to develop her Instagram subsequent from 2,500 to 26,000 in just 6 months – she also can take the time to engage with her viewers.

I do not imagine social media is any different than the way you would interact with men and women in true lifetime,” she describes. “Like, if someone arrived up to your booth at a craft exhibit, and they had been like, ‘Your get the job done is so lovely!’ Would you just overlook them? Or would you be like, ‘Many thanks so a lot!” 

When you make your self available to chat with your followers, not only can it perhaps guide to product sales, but it also builds have confidence in and connections that guide to lifelong customer associations.

Furthermore, it’s a good deal of exciting!

There is no want to overthink it. Ask on your own, “If this human being was standing in entrance of me right now, what would I say?”

Set You Out There

It’s surely terrifying to get in front of the digicam and share your online video with the entire world, but Claire claims it best…

You are not gonna make a sale from the reel that you did not submit.

If you were looking for a sign to jump on the Reels coach, this is it m’dear!

Listen to the total episode above to hear extra about the Reels content that blew up Claire’s Instagram adhering to and doubled her product sales.

xo, Tracy


Adhere to Claire on Instagram!

Adorn to Increase

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Episode #312: How to Use Instagram REELS to Improve Your Business enterprise

Episode #323: Reveals Are Back again! It’s How You Leverage Them That Issues with Ana Maria Andricain

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The Wished-for Model Effect

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