JCPenney is celebrating its 120th anniversary with a fresh new marketing campaign centered on retail’s return: “Shopping is Again!” The division retail store retailer has current its branding in merchants and on-line in addition to offering an anniversary price reduction of 30% storewide and, for reward users, an further $10 in bonus rewards for each and every $50 used through April 12.
As part of its new branding JCPenney has enlisted comedian and Saturday Evening Reside solid member Melissa Villaseñor to fulfill the position of character Penny James, a searching and JCPenney enthusiast who is the star of the campaign. JCPenney also is launching a cross-nation “Shopping is Back again!” Tour that will rejoice the retailer’s milestone as it travels throughout the U.S.
“The JCPenney brand name retains an amazingly specific location in tens of millions of Americans’ closets, houses and reminiscences,” explained Bill Cunningham, VP of Promoting in a assertion. “We rejoice this legacy while showing a reinvigorated JCPenney brand name that expresses our power and optimism, which we want consumers to expertise with us. JCPenney is reworking by itself with innovation and creativity and is prepared to get again to connecting with our consumers via searching.”
All through each individual stop on the “Shopping is Back!” tour, JCPenney will host a block party-fashion celebration, choosing neighborhood meals distributors and arranging video games, tunes and giveaways. The retailer also is signing up for forces with local nonprofit partners inside every single community to support initiatives that close the gap for youth who absence the methods and alternatives that will enable them to do well.
“We’re grateful for the tens of tens of millions of buyers who have demonstrated their JCPenney like and loyalty,” reported Cunningham. “There’s no additional authentic way to thank them, our associates and the communities we provide than by generating experiences that faucet into JCPenney recollections we cherish and developing new types, also.”
Beginning Could 14 in Torrance, Calif., JCPenney’s “Shopping is Back!” tour will vacation across the country with stops in Nevada, Colorado, Texas, Missouri, Illinois, Indiana, Kentucky, Georgia and Pennsylvania. The tour will stop Aug. 13 in Back garden Town, N.Y.
The JCPenney rebrand arrives at a time when the enterprise is continuing to fortify its business subsequent a turbulent 2020 and to start with fifty percent of 2021 marked by retailer closures and layoffs, in addition to a sale to Simon Assets Group and Brookfield Asset Administration. By September, JCPenney began to report good news as it strengthened its technological innovation and omnichannel leadership at the govt level.