JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand


Introducing comedian Melissa Villaseñor as Penny James, a vogue-loving,
house-decorating, pink eyeglasses-wearing JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(Business enterprise WIRE)–JCPenney — the procuring desired destination for diverse, working American families — reveals these days the “Shopping is Back again!” manufacturer marketing campaign.

This push release features multimedia. See the entire launch in this article:

JCPenney reveals its new “Browsing is Back again!” brand name campaign. (Photograph: Company Wire)

The built-in marketing campaign involves a fresh new brand glimpse in suppliers and on the internet a celebration of buying and the Company’s 120th birthday with a particular gross sales marketing of 30% off storewide in addition for our reward associates, an additional $10 bonus reward for every single $50 used now by way of April 12 a collection of marketing places showcasing Melissa Villaseñor as the fabulously exclusive and self-confident Penny James and the JCPenney Cross-Country “Procuring is Back again!” Tour, that delivers the celebration to households and communities across the U.S.

“The JCPenney brand retains an very unique area in hundreds of thousands of Americans’ closets, homes and recollections. We rejoice this legacy even though exhibiting a reinvigorated JCPenney model that expresses our power and optimism, which we want clients to encounter with us,” claimed Bill Cunningham, vice president, Advertising and marketing. “JCPenney is reworking by itself with innovation and imagination and is completely ready to get back to connecting with our prospects by means of shopping.”

“Purchasing is Back again!” and Listed here to Stay

Shoppers are a lot more prepared than at any time to get back again out there, to the sites and people today that carry them contentment. JCPenney is leading the demand to welcome people today into retailers across America, the place buyers can reconnect with all the factors they really like the shopping working experience. At JCPenney locations and on line, buyers will check out and find items for each instant large and compact and know for sure that “Procuring is Back!”

To carry to the campaign to lifestyle, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Television and film comic and present-day cast member of “Saturday Night time Are living,” transforms into Ms. James, the supreme All-In Purchasing Enthusiast who finds joy in every corner of JCPenney.

As a JCPenney superfan, Ms. James is viewed throughout online video and graphics sharing all the causes to appreciate the JCPenney purchasing working experience, from modeling amazing outfits, cozying up with home décor, enjoyable with a hair treatment method and fashion, and getting a pair of sassy, JCPenney-crimson prescription eyeglasses. She joyously declares, “Buying is Again!”

“The character of Penny James is a playful tribute to our customers and what they appreciate about JCPenney. Shopping is again, and it’s time for JCPenney to be bold and lively, just like Penny,” said Carl Byrd, vice president, Resourceful & Brand name Synergy. “We located a dream collaborator in Melissa, who graciously served deliver this unforgettable and endearing agent of our model to everyday living.”

Ms. James needs JCPenney a satisfied 120th birthday in the first video spot airing now.

120 Several years Youthful

Considering that April 14, 1902, JCPenney has lived by The Golden Rule to deliver design and price to working family members across the nation. The Corporation developed with these people by redesigning shopping activities, embracing style and cultural traits, and enriching particular traditions. Nowadays, JCPenney proudly delivers back again buying as the only one particular-stop place giving varied consumers with manner, excellent, advantage and value no issue the place, when or how they want to store.

“As we access the 120-12 months milestone and move into a new time — for vogue and our Enterprise — there is a whole lot of pleasure all around JCPenney, which shines by means of in our campaign,” claimed Cunningham. “‘Shopping is Again!’ will allow us to spotlight our standout portfolio of non-public models, nationwide models and partnerships, the inclusivity at the coronary heart of our Business and products assortments, and the function we’ve accomplished as a business to evolve when yet again.”

Serving Up Style & Ordeals Nationwide

JCPenney will take “Shopping is Back!” on the road with a tour crossing The usa. Just about every quit will provide a block occasion-model celebration with area meals vendors, game titles, audio and giveaways. Households are invited to be part of as the Business pays tribute to the shoppers it has served for generations and welcomes new kinds with a celebration 120 yrs in the building.

“We’re grateful for the tens of millions of consumers who have demonstrated their JCPenney appreciate and loyalty,” explained Cunningham. “There’s no extra authentic way to thank them, our associates and the communities we serve than by developing ordeals that tap into JCPenney reminiscences we cherish and developing new ones, much too.”

JCPenney and its associates will also crew up with nonprofit associates in the communities the tour visits to assist the Company’s philanthropic mission to aid shut the chance hole for beneath-resourced youth.

Catch the JCPenney Cross-Nation “Shopping is Back!” Tour as it helps make its way coast-to-coastline browsing merchants beginning Might 14 by means of the summer and back-to-university period:

  • Torrance, California – Could 14

  • Henderson, Nevada – Might 21

  • Lone Tree, Colorado – Might 28

  • El Paso, Texas – June 4

  • Frisco, Texas – June 11

  • Springfield, Missouri – June 18

  • Schaumburg, Illinois – July 2

  • Fort Wayne, Indiana – July 16

  • Louisville, Kentucky – July 23

  • Buford, Ga – July 30

  • Whitehall, Pennsylvania – August 6

  • Backyard Metropolis, New York – August 13

Photos and Resources

To down load this launch and hello-res multimedia, you should check out the JCPenney Newsroom.

About JCPenney

JCPenney is the purchasing vacation spot for various, operating American families. With inclusivity at its main, the Company’s item assortment satisfies customers’ everyday requires and will help them commemorate just about every special event with model, quality and price. JCPenney features a wide portfolio of fashion, attire, residence, attractiveness and jewelry from countrywide and personal manufacturers and gives private providers like salon, portrait and optical. The Company and its 50,000 associates worldwide serve prospects where, when and how they want to shop – from to a lot more than 650 retailers in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 a long time as an legendary American manufacturer by continuing its legacy of connecting with buyers as a result of shopping and neighborhood engagement. Remember to check out JCPenney’s Newsroom to understand extra and adhere to JCPenney on Facebook, Instagram, Twitter and LinkedIn.

Watch supply variation on


Melissa Seekely, Company Communications Supervisor, JCPenney
[email protected]


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