Julia Fox is a New York lady, and Supreme is a New York brand. So when the brand teased its spring collection with an image featuring Fox aboard a plane, putting on a lacy, Supreme-pink bra and a little stewardess hat with a bottle of Hennessy in hand, sitting on the lap of New Yorker skateboarder Tyshawn Jones, a thing in all probability clicked in your brain. “Hey, that is sort of excellent,” you could possibly have thought—and you wouldn’t be completely wrong.
Filmmaker Harmony Korine, whose screenplay for the 1995 movie Youngsters captured a unique moment in ’90s New York skate lifestyle, shot the marketing campaign elsewhere in the cabin are a host of pro skaters including Sean Pablo, Mathias Sauvageon, and Ben Kadow, decked out in the collection’s overblown camouflage prints, flashy bomber jackets, and at least a person leopard-spotted eyemask. As if to round it all out, Debi Mazar—another legendary New Yorker whom Fox may or may perhaps not portray in the rumored impending Madonna biopic—hopped in on Instagram to talk to Fox, “Are you a flight attendant ?
Although Supreme has been leaning hefty into the collaborations recently—including Tiffany & Co., Missoni, and most lately Burberry—the spring marketing campaign feels like a return to sort of types. Notably, it’s the very first released below the brand’s new innovative director Tremaine Emory, who took the helm in February. The same could be stated for Fox: though she’s has been a regular fixture on the pop-society radar considering the fact that literal day 1 of 2022, she often has a system in brain.
“I’m normally a major-photograph form of gal,” she informed GQ in the course of the top of quarantine in 2020, the year her vocation was meant to really acquire off (✈️) right after Uncut Gems. “I often assume in the prolonged term, and I like to see points through from commencing to conclude in my head.” Fly securely!