Q&A: Ita Ohayon, founder of Amare Vita Skincare

Wellbeing &AMP Natural beauty

9 April, 2022 | by The Retail Bulletin

Here we converse to Ita Ohayon, the founder of Amare Vita Skincare, about the expansion of ‘skinimalism’, setting up a skincare small business all through the pandemic and what she plans subsequent for the revolutionary brand name.

When did you set up Amare Vita and why did you established the business enterprise up?

“I introduced Amare Vita Skincare in 2021 just after years of in depth investigation to develop the very best possible products and solutions. We have designed a streamlined range of skincare products and solutions that operate correctly with each other to produce a plan that is not only speedy and quick to maintain, but helpful.

“As a working mother of three, I uncovered it really hard to make time in my day for a skincare regimen that included all the vital ingredients my pores and skin desires. One particular evening, I sat down and reviewed all the substances in the skincare merchandise I was applying and uncovered similarities throughout all of them, with solutions only like a smaller variety of efficient components and a higher percentage of fillers. I realised that these substances could be condensed down into a handful of successful products, ensuing in a extra streamlined strategy to skincare, this means we can commit fewer time in entrance of the mirror, and additional time undertaking what we like.”

What were being you accomplishing prior to that?

“I was performing in the pharmaceutical marketplace. I have usually been a self-confessed chemistry geek with a passion for skincare, and I have a diploma in Chemistry and Biochemistry.

“My to start with practical experience of formulating a skincare product or service was when I established a mosquito repellent and treatment method for my daughter who is prone to bites. We experienced attempted all of the other items on the industry and located that they have been both ineffective or whole of harsh chemicals. I seemed into how we could generate our own product or service that was sort to the skin, applied natural components and was additional powerful. After extensive exploration, I developed a method that labored correctly for my daughter! Soon after this, I experienced a bigger being familiar with of the formulation system for skincare products, which I then used to Amare Vita Skincare.”

What is the philosophy behind the brand?

“Our philosophy is seriously rooted in our name. ‘Amare Vita’ is Latin for ‘the like for life’, and we believe that that lifestyle is all about balance, joy, pleasure and like. Which is why we have designed a vary of items that not only make our clients sense stunning in their have skin, but also tackles the skincare fears they knowledge. Our streamlined method offers women of all ages the time to devote undertaking the matters they adore, although preserving their skin and offering them the self esteem they have earned.”

Tell us about the ‘skinimalist’ market and the growth chances

“Skinimalism is a movement that has made over new many years. The pattern options a pared down skincare and make-up schedule which adopts a minimalist, back again-to-principles technique. Buyers are getting to be additional aware of the substances they have to have in their skincare solutions to provide them with true outcomes. This suggests that several are swapping goods that are total of fillers with multi-tasking ones that are entire of the needed components to deal with their skincare fears. A skinimalist approach to skincare also decreases the hazard of incorrect layering of items, or combining much too many actives, which can trigger irritation and deterioration of the skin.

“The development options in this sector are enormous, now more than ever. Much more and more consumers are wanting to strip back again their skincare and make-up routines, so it is a terrific time to introduce multi-tasking items to the market place.”

The business looks extremely modern. How do you approach producing new products and solutions?

“We are innovative in the way that we search at skincare. We glance at strategies we can mix elements collectively, so our customers have a modest edit of skincare products that work as effectively, if not greater, than making use of quite a few distinct goods.

“When we approach producing new items, we firstly feel about what unique products that are previously on the marketplace are missing or how we can mix numerous products and solutions into one. We glimpse at the ingredients diligently to make sure that they do the job in harmony and complement one particular a different.”

You recognized the business enterprise in the center a pandemic, promoting generally by means of the Amare Vita site. How’s that going?

“We introduced Amare Vita Skincare throughout Covid-19 so our business enterprise has not identified any distinct. On the net gross sales have been constant, and our principal aim for 2022 is to increase profits generated from our web page. These who purchase specifically through our site also reward from exclusive low cost codes which are typically promoted on our social media platforms.”

Can you explain to us about your ideas for the up coming several a long time?

“We are scheduling on expanding our range of solutions, with our new mask, The Afterglow, which is launching pretty quickly. We will also be introducing a cleanser, exfoliator and toner to our selection, three solutions I am unbelievably excited about. We also strategy to improve our retail listings across the Uk, so look at this place!”

You’ve a short while ago obtained a listing with Wolf & Badger. How did that occur about?

“We were in talks with Wolf & Badger for a though. They liked our products and values and felt that Amare Vita Skincare would be the fantastic match. Not only does Wolf & Badger share our values of sustainability and innovation, but the market is also host to a prosperity of manufacturers which are focused to aware consumerism, just like Amare Vita.”

Would you at any time take into consideration setting up your own bricks-and-mortar stores?

“I would adore to open up a bricks-and-mortar shop a single day, it genuinely is a desire of mine! I have an specific eyesight of how the shop would seem and the knowledge it would offer to customers.

“I would like it to be a area that men and women occur for the encounter, not just to buy products and solutions. We would have shows that would make the retail outlet a need to-take a look at, and have customers occur and try our products and solutions, although understanding about their gains and how they can get the most out of our merchandise. I feel it would also be remarkable to have an in-retail store spa for facial solutions!”

How do you engage with customers to establish loyalty?

“We engage with our prospects a whole lot by way of social media and have uncovered that a good deal of our model loyalty has appear from there. We have also developed a excellent group of like-minded women of all ages by way of our Fb team ‘It’s a Mum-derful Life’, where we persuade associates to talk to concerns, share tips and focus on all issues motherhood. By way of our social media platforms, we give participating, educational content material for our followers, even though making brand name loyalty.”

You also have a solid emphasis on sustainability. Can you convey to us far more about that?

“When launching a skincare brand name, it is extremely critical to advise your audience on the rewards and exclusive promoting factors of your goods, and how they differ from other products on the marketplace. Through our social media messaging, internet site and PR, we have educated our clients about our streamlined selection, and how it is designed to save you time, even though currently being packed total of clinically-trialled substances that present effects.

“Sustainability is unbelievably crucial to us, and we have experienced to perform extremely challenging to make as several things of our brand name as sustainable as doable. This is not an simple feat, specifically when you are a tiny organization with a confined budget.

“We were being capable to resource recyclable packaging wherever attainable and are striving toward making certain that all packaging aspects, these kinds of as our caps and pipettes, are recyclable by 2025. We also be certain that all of our items are cruelty totally free, vegan-friendly, sustainable, GMO absolutely free and include natural components, supplying our prospects with peace of mind that the items they are applying are of the maximum good quality, with out owning to compromise on their values.”