Personalized Experiences Across Touchpoints: The Key to Winning the Holiday Season in Today’s Digital World

Personalization has moved past the eCommerce world to include retail touchpoints across online and offline channels. Customers now demand to be met with personalized experiences on their turf and their terms. With traditional differentiation approaches such as strategic pricing and promotions no longer deemed ‘enough’, how can retailers stay relevant […]

Top 10 Summer Season Home Improvement Projects

It’s no wonder that almost half of American homeowners reside within the first home they purchased. Of those who have lived there for longer than six years, 61% will choose to renovate as an alternative of transfer. These householders are staying in their houses and spending considerable resources on transforming, […]