Travel to key destinations by shopping


Shopaholics, rejoice! Eventually, buyer’s remorse will grow to be a matter of the previous considering that browsing can get them to interesting places. 

Attending the formal start of PAL and SMAC’s “Shop To Fly, Fly To Shop” application are (from still left) Govt Director of the SM Food Retail Team Hendrik Sy, Mara Sy Coson, Vivienne K. Tan, Julie Tan, Stanley Ng, and Herson Sy

As Filipinos are clamoring for far more opportunities to journey domestically or internationally, Philippine Airways (PAL), via its enduring frequent flyer method, Mabuhay Miles, partnered with SM Gain Card (SMAC) to provide their loyal buyers with benefits that assist their life. 

PAL Mabuhay Miles and SMAC, two of the country’s longest-working consumer loyalty plans, lately launched their “Shop to Fly, Fly to Shop” system, their latest life-style campaign that lets people to maximize their factors from both of those platforms.

In contrast to the standard situation, where by shoppers and travelers get paid factors by buying or touring by itself, the new marketing campaign encourages them to convert their points from Mabuhay Miles to SMAC and vice versa. 

(From remaining) COO for Digital Advantage Corp. Kevin Hartigan-Go, Government Director for SM Food Retail Group Herson Sy, Executive Director for SM Retail, Inc. Mara Sy-Coson, PAL Director Vivienne Tan, PAL President Captain Stanley Ng, and PAL Senior Vice President and Standard Counsel Attorney Carlos Luis Fernandez

“The SM Team has constantly been true to its function of bringing earth-course solutions to the Filipinos. Although undertaking so, SM constantly tries to give the very best assistance to its consumers, and that features partaking in rewarding consumers,” reported Chief Functioning Officer of the Digital Edge Company Kevin Hartigan-Go through the partnership signing concerning the two corporations on June 10, Friday, at Conrad Manila in Pasay City. 

For various many years, SM rewarded their prospects as a result of their Gain Card program with distinctive benefits available during their a lot more than 4,000 outlets across the region. They continue on new programs to gain the Filipino group. 

“Philippine Airlines share the identical values as we do: serving excellence and a target on recognizing and worthwhile its most valuable consumers,” Hartigan-Go added. 

Signing the 5-yr deal concerning PAL and SM together with Hartigan-Go are PAL President and COO Stanley Ng, PAL Senior Vice President and General Counsel Lawyer Carlos Luis D. Fernandez, and Govt Director of the SM Food stuff Retail Team Herson Sy. 

(From remaining) Hartigan-Go, SM Group SAVP Head of Profits and Marketing and advertising Jeanette Beltran, PAL Vice President for Marketing and advertising Ma. Sylvia Elvira C. Domingo, and PAL Mabuhay Miles Ernest Acar share more about the “Shop To Fly, Fly To Shop” software

In the meantime, Ng considers the partnership between PAL and SMAC innovative, specifically because PAL’s Mabuhay Miles persists as a pervasive life style plan that faucets into beloved Filipino functions, like touring, searching, dining, and additional. 

For the “Shop to Fly, Fly to Shop” campaign, every single 500 Mabuhay Miles details can be transformed to 50 SMAC details, even though each individual 250 SMAC points can be converted to 100 Mabuhay Miles factors. The two PAL and SMAC created sure that the position conversion course of action is uncomplicated for their customers. 

Though buyers are inspired to go to the SMAC web-site to convert their details given that SM created the application to be user-friendly, PAL features the exact products and services to consumers who’ll take a look at their ticketing organizations, an excellent selection for those who aren’t tech-savvy. 

The “Shop to Fly, Fly to Shop” marketing campaign is section of Philippines Airlines’ 81st-anniversary offerings and its dedication to leveraging creativity and innovation in consistently offering delight to customers and serving as the country’s flag carrier. On the other hand, SMAC carries on to evolve and elevate its member rewards and privileges as a way of thanking and worthwhile its most faithful shoppers. 

With this new partnership in between SMAC and Mabuhay Miles, Filipinos never have to choose concerning their appreciate for browsing and touring. As an alternative, they can do both of those effortlessly and enjoy new items whilst embarking on new journeys.

Stop by and for additional information and facts. 


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