EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher


As an independent jewellery brand name, storytelling is heading to be a single of your most effective applications. It can assist you hook up with consumers and stand out from the opposition. But telling a good story just isn’t normally straightforward.

In today’s episode, I had the satisfaction of chatting with Siobhan Maher, an skilled jewellery storyteller. She’s a jewelry designer and copywriter who focuses on bringing out the tale at the rear of every piece of jewelry. 

Telling stories  that resonate with her clients is the main of her company..

If you want to hook up with your viewers through your manufacturer story, listen to the entire episode under.

Download the demonstrate notes right here

Siobhan described the adhering to recommendations to notify a far more powerful variation of your tale:

Glimpse Outwards

Many men and women don jewelry not only because it appears very good on them, but since it has which means. 

It could be a relatives heirloom or a present from a cherished a single, or it could have been ordered to mark a specific occasion. No matter what the story, it is an significant part of the piece by itself. Which is why jewelers should build manufacturer tales that resonate with their audience. 

This usually means comprehending who your shoppers are, what they are searching for, and what kind of tales will resonate with them. Don’t skip the market place research.

Glance Inwards

Storytelling makes it possible for you to tap into your personal resourceful energy and infuse just about every piece with a feeling of depth and authenticity. 

Whether you’re just setting up your have line of jewelry, or you’re currently a extra professional enterprise owner, it’s necessary to seem deeply into the facets of your manufacturer tale and examine the values that drive you forward. Only then can you truly start out to create an genuine brand that resonates with your viewers on a further stage. 

It’s not just about selling your goods or providers it truly is about creating authentic connections with all those you hope to reach via storytelling.

Convey to Your Story From Different Angles

At the coronary heart of each individual brand is a tale. No issue what type of track record you arrive from, it’s important to tell your tale from distinct perspectives. 

By using the time to craft a persuasive manufacturer story, jewelry designers can optimize income and join with their clients on a deep and emotional amount.

To master far more about the Insider secrets of storytelling that tends to make marketing a large amount simpler,  pay attention to the full episode above. 

xo, Tracy

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Laying The Basis


Siobhan Maher’s Official Site
Observe Siobhan Maher on Instagram
Abide by Tracy Matthews on Instagram!
Observe Tracy Matthews on Tik Tok!
Laying The Foundation
Momentum Method
The Preferred Brand name Effect
Cost-free Method Audit
Masterclass: An Within Appear at a 7 Determine Jewellery Brand name
Additional Means for Jewelry Designers 
Pay attention on Apple Podcasts!


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