Refresh your brand for 2022 and beyond


Rebranding your company can look like a challenging process. Possibly you set it up you, did it on the fly decades ago or possibly you are not connecting with your at any time-evolving viewers any more. But we believe that it’s an exciting time, as you plan for the long term of your brand name or organisation and keep on to evolve its footprint on the planet.  

Your manufacturer encompasses considerably a lot more than just colours, fonts and a emblem. It is a way of communicating your values, brand identity, tone of voice and feeling of humour. When folks see and expertise your manufacturer for the initial time, it functions as an significant to start with impact. Your model is a way of attracting your ideal prospects to you, positioning you among the your opponents and communicating critical information about your business enterprise. 

So, wherever do you begin when wondering about rebranding? It all starts off with a model audit. 


Suggestion 1 – DO A PULSE Test

Determine what the intent of the manufacturer refresh is. Just take stock of your present brand name graphic and observe down what is and is not operating. It might be useful to develop a PMI Chart with columns for Pluses (positives), Minuses (negatives) and Intriguing (matters to take note) – this work out allows you organise and assess your thoughts. 

If you really do not presently, familiarise you with brand name storytelling by reading through ‘Ask an Qualified: How to Generate a Potent Model Story’. It will supply context so you can get started contemplating about in which to just take your have business enterprise and will support notify your brief for the specialists. 



Tip 2 – Check with AN Pro

This may perhaps be in the form of an promoting, marketing and advertising or graphic design and style agency, freelancer or specialist. Stage is, they can assistance you pinpoint specifically what is and is not working, talk to you important concerns to nail your messaging like: Who are your shoppers? Who do you want to draw in? What are you trying to say? And what are your ambitions? They will then deliver the vital aspects of your model although you get to concentration on your day-to-day enterprise. A in depth effectively considered out short will set them up powerfully to deliver this.  

The close final results must be a in depth model tips doc (or else referred to as a style information) that covers off all components as mentioned formerly, together with the all-critical symbol, tone of voice, color palette and so on. This way any one new to the company functioning on your model can maintain your marketing consistent.  


Idea 3 – REFRESH YOUR Internet marketing Product

When your new visuals assets are all set, it is time to refresh your advertising and marketing components such as your website and social media channels. Often be reliable visually and in the penned sort. Look at investing in objects this sort of as organization playing cards, letterheads, with compliments slips and stickers for encounter-to-encounter interactions with opportunity consumers. Collateral does not cease there of study course. You can also get postcards and loyalty cards built, posters, magnets, calendars, brochures, car or truck magnets and banners and signage.  

Did you know Officeworks can support with your promoting materials? We have the Officeworks Print, Duplicate and Produce support as nicely as in-property graphic designers that can operate with you to have an understanding of what tends to make your enterprise one of a kind and carry that to daily life in an eye-catching way. They can also layout a logo, help with laying out your up coming brochure, banner design and style, building business enterprise stationery, or just making your documents search more experienced. 

Together with Print, Duplicate and Produce solutions, collectively with Very little Internet marketing, Officeworks provides strategic internet marketing support to small corporations – furnishing products and services this sort of as 1-hour skilled consultations, customised advertising and marketing designs and advertising health checks – accessible to little firms no make a difference exactly where they are on their marketing journey.  


Idea 4 – Marketing

This can be finished in a number of methods from a social media campaign, to eDMs (digital direct mail), publication article content, a web site put up or compensated media this sort of as an on the web, radio, tv set or print advertisements. Either way, make sure you have a persuasive tale to tell. Acquire your consumers on the adventure with you. Have them be portion of the excitement by sharing behind-the-scenes sneak peeks of the rebrand. You could even run a competitiveness for some enjoyment.  

Some additional warm ideas can be discovered in this write-up which references some newer popular selections for social media advertising these as TikTok, Instagram Reels and Stories (use countdown timers on Tales to produce buzz), podcasts and voice-initially packages these as Alexa you could also consider hoping. 


This short article was supplied by the workforce at Officeworks, an ARA companion.

Officeworks is Australia’s foremost retailer of business office supplies, technological know-how, furniture, instruction sources, art supplies and Print & Create. Officeworks features extra than 40,000 products and solutions on its site, catering to micro, tiny and medium company shoppers to assist them commence, run and increase their business. With everyday very low prices on high-quality products and solutions and expert services, such as tech-help by Geeks2U, you’ll come across every thing you have to have at Officeworks.   



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