Retail Customer experience & the impact of single pricing


When customers in the British isles realised that retail huge Marks and Spencer was charging distinctive price ranges for goods purchased in-shop to those people procured via its on line shipping arm, Ocado, there was anger and outrage.  Customers took to social media to vent their annoyance about selling price differentials of up to 40%, and the confusion of some objects becoming a lot more highly-priced on-line than in-retail store, and vice versa. For a retailer that has liked an enviably sturdy track record with the buying public, this retail customer knowledge was a significant blow to its standing.

This is just 1 instance of the dangers of stores hanging on to notion of distinctive pricing across unique channels, and how strongly today’s buyers demand the identical value on the other hand they store.

iVend aids retailers put into practice one pricing tactics.

Discover far more about how we’re enabling omnichannel integration.